Summary
- ASSC and Sanrio reunite for a festive Hello Kitty and Friends® holiday capsule collection
- The lineup includes jackets, hoodies, tees, sweats and caps with playful character graphics
- Available to shop now, with prices ranging from $45 – $129 USD
Anti Social Social Club (ASSC) and Sanrio have reunited for a festive collaboration that blends the streetwear label’s rebellious edge with the amiable charm of Hello Kitty and Friends®. Timed perfectly for the holiday season, the capsule collection is a blend of cool and cute.
Building on their earlier partnership from May, which spotlighted Hello Kitty, Cinnamoroll and Badtz-Maru, this new release expands the lineup to include Kuromi, Pochacco, My Melody, as well as Sanrio’s newest character, Cogimyum. The collection spans a wide range of streetwear staples, from coach jackets and flannels to pullover and zip-up hoodies, crewneck sweaters, tees, sweats and caps. Each piece carries ASSC’s signature aesthetic while incorporating festive motifs and character-driven graphics. The designs capture the spirit of the season while maintaining the brand’s distinctive attitude, creating a crossover appeal that resonates with both streetwear enthusiasts and fans of Sanrio’s iconic characters.
Highlights from the lineup include whimsical holiday scenes featuring Hello Kitty and her friends perched atop a red bow tie, Chococat preparing to feast on a cake, as well as an endearing scene of Hello Kitty with Dear Daniel sharing a hot cup of chocolate togehter . These lighthearted illustrations bring warmth and nostalgia to the pieces, underscoring the cultural synergy between ASSC’s misfit energy and Sanrio’s enduring cuteness.
Priced between $45 and $129 USD, the collection is now available to shop via ASSC’s official website and authorized retailers.